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E-mail: barry.kelleher@cso.ie Barry Kelleher

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information@cso.ie (+353) 21 453 5000 On-line ISSN 2009-5791

CSO statistical release, 20 December 2016, 11am

Information Society Statistics - Enterprises

2016

Enterprise use of social media, 2014 - 2016
						%
	Ireland 2014	EU-28 2014¹	Ireland 2015	EU-28 2015	Ireland 2016	EU-28 2016
Use of any social media	60	36	64	39	67	45
Use of social networks	58	33	62	36	65	42
Use of enterprise's blogs or microblogs	27	12	30	13	33	14
Use of multimedia content sharing tools	19	12	21	13	23	15
Use of wiki based knowledge sharing tools	7	4	8	5	8	5
¹EU-28 excluding Belguim, Czech Republic and France. This question was optional in 2014.
Source: Eurostat.

Use of social media by Irish enterprises second highest in the EU in 2016

Figure 1: Use of social media by enterprises, 2015-2016

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In 2016, 67% of Irish enterprises employing 10 or more people used some type of social media such as Facebook, Twitter and YouTube compared with an EU-28 average of 45%. The use of social media by enterprises nationally has risen steadily from 60% of enterprises in 2014 and 64% in 2015. In terms of enterprises using social media, Ireland ranked second in the EU-28. Malta had the largest percentage of enterprises in the EU-28 using social media at 71%, while Poland had the lowest usage at 25%.

The primary method of using social media as a way of connecting with customers is the use of social networks, with 65% of Irish enterprises stating they used social networks such as Facebook. This compares with 62% and 58% of Irish enterprises using social networks in 2015 and 2014 respectively. Comparable data from Eurostat shows that the use of social networks by EU-28 enterprises increased from 33% in 2014 to 36% in 2015 to 42% in 2016. Irish enterprises increased their usage of blogs or microblogs such as Twitter with 33% of enterprises using this method in 2016 compared with 30% in 2015 and 27% in 2014. The use of multimedia content sharing websites such as YouTube increased from 19% of enterprises in 2014 to 23% of enterprises in 2016. See Headline Table, Figure 1 and Table 1.

	2015	2016
Enterprise purchase of any cloud computing services	35	36
	0	0
Storage of files	25	27
E-mail	23	26
Office Software	15	18
Hosting the enterprise's databases	14	17
Finance or accounting software applications	10	13
Customer Relationship Management (CRM) software	9	11
Computing power to run the enterprise's own software	6	8

Purchase of cloud computing services by Irish enterprises increases

In 2016, 36% of Irish enterprises employing 10 or more persons purchased cloud computing services compared to 35% in 2015. This compared with an EU-28 average of 21% in 2016. Finland had the largest percentage of enterprises in the EU purchasing cloud computing services at 57%, while both Bulgaria and Romania had the lowest take up rate at 7%. The most popular cloud computing service purchased by Irish enterprises in 2016 was the storage of files at 27%, while 26% of Irish enterprises purchased e-mail services. See Figure 2 and Tables 2(a) and 2(b).

	Ireland	EU-28
Any paid internet advertising	34	25
	0	0
Based on webpage content or keywords searched by users	27	19
Based on tracking internet users' past activities or profile	13	7
Based on the geolocation of internet users	15	7
Any other targeted advertising method n.e.c.	16	9

Irish enterprises ranked 4th in the EU when paying for Internet advertising

34% of Irish enterprises reported to have paid to advertise on the Internet in 2016, such as on search engines, social media and other websites. The EU-28 average was 25%. Malta topped the ranking with 46% of enterprises paying for online advertising, while Romania recorded the lowest at 12%. The most popular advertising method was based on webpage content or keywords searched by users, with 27% paying for this method. 15% opted for advertising based on the geolocation of internet users, with 13% based on tracking internet users' past activities or profile. 16% opted for other targeted advertising methods. See Figure 3 and Table 3.

	Other sales	e-Commerce sales
Small (10 to 49)	77	23
Medium (50 to 249)	78	22
Large (250+)	54	46

Over half of large enterprises conduct their sales electronically

In 2016, 52% of large enterprises had e-Commerce sales which accounted for 46% of total sales of such enterprises. 26% of small enterprises had e-Commerce sales which accounted for 23% of all sales in this size class. 47% of medium sized enterprises had e-Commerce sales which accounted for 22% of their total sales. See Figure 4 and Table 4.

	Other purchases	e-Commerce purchases
Small (10 to 49)	77	23
Medium (50 to 249)	80	20
Large (250+)	62	38

70% of large enterprises made e-Commerce purchases in 2016

In 2016, 70% of large enterprises made e-Commerce purchases which accounted for 38% of all purchases made by large enterprises, while 59% of medium sized enterprises made e-Commerce purchases which accounted for 20% of total purchases for this size class. 43% of small enterprises made e-Commerce purchases which amounted to 23% of their total. See Figure 5 and Table 4.

	% of enterprises with e-Commerce purchases	% of enterprises with e-Commerce sales
Small (10 to 49)	43	26
Medium (50 to 249)	59	47
Large (250+)	70.1	52

More enterprises engaged in e-Commerce purchases than sales

Across all employment size classes, the proportion of enterprises that have made e-Commerce purchases is higher than those enterprises who have made e-Commerce sales. Large enterprises had the greatest difference between e-Commerce purchases and sales. See Figure 6 and Table 4.

	e-Commerce purchases as a percentage of total enterprises	e-Commerce purchases as a percentage of total purchases
Manufacturing	42	36
Construction	32	2
Selected services	47	29

Services sector enterprises had the largest share of e-Commerce purchases

In 2016, Services sector enterprises reported that 47% of enterprises had made e-Commerce purchases which accounted for 29% of total purchases in that sector. Comparable figures for Construction enterprises indicated that 32% of enterprises made e-Commerce purchases which accounted for 2% of total purchases in Construction. While 42% of Manufacturing enterprises reported making e-Commerce purchases which accounted for 36% of all purchases made by this category. See Figure 7 and Table 5.

	e-Commerce sales as a percentage of total enterprises	e-Commerce sales as a percentage of total turnover
Manufacturing	36	31
Construction	11	1
Selected services	31	38

Services sector had the largest share of e-Commerce sales by turnover

31% of Services enterprises reported e-Commerce sales which accounted for 38% of total turnover for that sector. The Manufacturing sector reported 36% of enterprises had e-Commerce sales which accounted for 31% of all turnover generated in that sector. Just 11% of Construction enterprises made e-Commerce sales which accounted for 1% of total Construction turnover. See Figure 8 and Table 5.

Show Table 1 EU enterprises use of any social media, 2014 - 2016

Table 1 EU enterprises use of any social media , 2014 - 2016
			%
	2014	2015	2016
EU-28	36	39	45
Belgium	:	45	53
Bulgaria	28	30	32
Czech Republic	:	25	34
Denmark	49	56	64
Germany	33	38	47
Estonia	28	33	39
Ireland	60	64	67
Greece	38	37	44
Spain	37	40	44
France	:	30	36
Croatia	37	38	42
Italy	32	37	39
Cyprus	52	57	64
Latvia	19	28	26
Lithuania	36	42	45
Luxembourg	36	39	49
Hungary	26	29	34
Malta	66	72	71
Netherlands	58	63	65
Austria	41	42	50
Poland	22	22	25
Portugal	39	38	44
Romania	22	25	30
Slovenia	39	42	46
Slovakia	29	34	34
Finland	46	50	60
Sweden	48	53	58
United Kingdom	44	54	59
Source: Eurostat and CSO
: indicates no figure available

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Show Table 2(a) Enterprise purchase of cloud computing services, 2014 - 2016

Table 2(a) Enterprise purchase of cloud computing services, 2014 - 2016
		%
		2014	2015	2016
Purchase of any cloud computing services		28	35	36
of which -	Storage of files	20	25	27
	e-mail	16	23	26
	Office software	10	15	18
	Hosting the enterprise's database(s)	10	14	17
	Finance or accounting software applications	7	10	13
	Customer Relationship Managemant (CRM) software	6	9	11
	Computing power to run the enterprise's own software	5	6	8
This survey covers enterprises employing 10 or more persons. Enterprises could purchase more than one type of cloud computing service, hence the sum of the different cloud computing services type does not equal the total figure.

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Show Table 2(b) EU enterprise purchase of cloud computing services, 2015 - 2016

Table 2(b) EU enterprise purchase of cloud computing services, 2015 - 2016
		%
	2015	2016
EU-28	:	21
Belgium	25	28
Bulgaria	5	7
Czech Republic	:	18
Denmark	37	42
Germany	:	16
Estonia	:	23
Ireland	35	36
Greece	9	9
Spain	15	18
France	:	17
Croatia	22	23
Italy	:	22
Cyprus	13	15
Latvia	8	8
Lithuania	16	17
Luxembourg	:	19
Hungary	11	12
Malta	25	28
Netherlands	:	35
Austria	:	17
Poland	7	8
Portugal	:	18
Romania	8	7
Slovenia	17	22
Slovakia	20	18
Finland	53	57
Sweden	:	48
United Kingdom	:	35
Source: Eurostat and CSO
: Data not available as question was optional in 2015

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Show Table 3 Enterprise purchase of internet advertising, 2016

Table 3 Enterprise purchase of internet advertising, 2016
	Pay to advertise	Based on the webpages' content	Based on the tracking of internet	Based on the geolocation	Based on any other method
	on the internet	or keywords searched by users	users' past activities or profile	of internet users	of targeted advertising
EU-28	25	19	7	7	9
Belgium	24	17	6	7	12
Bulgaria	19	14	4	4	6
Czech Republic	31	28	8	8	8
Denmark	40	27	12	15	16
Germany	28	23	5	7	6
Estonia	24	18	9	7	8
Ireland	34	27	13	15	16
Greece	29	24	8	11	13
Spain	23	17	7	7	10
France	18	15	6	5	8
Croatia	30	17	9	7	7
Italy	18	14	4	5	6
Cyprus	25	17	12	13	1
Latvia	23	19	6	9	11
Lithuania	33	26	12	8	14
Luxembourg	27	19	6	7	10
Hungary	19	15	5	6	6
Malta	46	34	17	19	30
Netherlands	29	25	12	12	15
Austria	28	21	10	10	9
Poland	28	25	7	7	9
Portugal	15	11	4	5	8
Romania	12	10	4	4	4
Slovenia	21	17	6	6	5
Slovakia	27	16	6	4	16
Finland	33	27	14	13	12
Sweden	42	26	10	11	8
United Kingdom	28	20	7	10	13
Source: Eurostat and CSO. Enterprises could purchase more than one type of advertising method, hence the sum of the different types does not equal the total figure.

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Show Table 4 ICT usage by size of enterprise, 2016

Table 4 ICT usage by size of enterprise, 2016
	Small (10 to 49)	Medium (50 to 249)	Large (250+)
	%	%	%
Enterprises with e-Commerce sales	26	47	52
e-Commerce sales as a % of total sales	23	22	46

Enterprises with e-Commerce purchases	43	59	70
e-Commerce purchases as a % of total purchases	23	20	38

Enterprises using broadband	98	98	98
Enterprises using mobile broadband connection	66	77	92

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Show Table 5 Purchases and sales via e-Commerce, 2014 to 2016

Table 5 Purchases and sales via e-Commerce, 2014 - 2016
													%
		Manufacturing sectors			Construction sector			Selected services sectors			Total
		2014	2015	2016	2014	2015	2016	2014	2015	2016	2014	2015	2016
Use of e-Commerce for purchases (as % of total enterprises)
	by internet or EDI	40	40	42	45	32	32	48	49	47	47	47	46

Use of e-Commerce for sales (as % of total enterprises)
	by internet or EDI	33	32	36	5	9	11	27	34	31	27	32	30
	by internet	17	16	21	4	7	7	23	28	27	22	25	25
	by EDI	26	24	27	4	2	5	17	13	14	18	14	15

Percentage of purchases by e-Commerce (as % of total purchases)
	by internet or EDI	24	33	36	7	3	2	27	30	29	26	31	30

Percentage of sales by e-Commerce (as % of total turnover)
	by internet or EDI	29	36	31	1	0	1	35	40	38	32	38	36
	by internet	4	7	5	0	0	0	16	20	21	11	15	15
	by EDI	25	30	27	1	0	0	19	19	18	21	23	20

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Show Table 6 Purchases and sales via e-Commerce by sector, 2016

Table 6 Purchases and sales via e-Commerce by sector, 2016
																%
		Manufacturing sectors					Construction sector	Selected services sectors
	NACE Division¹	10-18	19-22	23-25	26-33	Total	41-43	45-47	49-53	55-56	58-63	68	69-74	77-82	Total	Total

Use of e-Commerce for purchases (as % of total enterprises)
	by internet or EDI	35	51	38	49	42	32	52	38	37	63	43	51	44	47	46
Use of e-Commerce for sales (as % of total enterprises)
	by internet or EDI	40	37	26	36	36	11	32	29	38	32	10	16	25	31	30
	by internet	22	23	14	24	21	7	28	24	37	26	6	12	19	27	25
	by EDI	31	30	18	27	27	5	16	14	12	17	5	9	14	14	15
Percentage of purchases by e-Commerce (as % of total purchases)
	by internet or EDI	22	48	11	36	36	2	29	14	19	29	7	50	15	29	30
Percentage of sales by e-Commerce (as % of total turnover)
	by internet or EDI	37	12	7	62	31	1	22	62	20	61	3	47	9	38	36
	by internet	3	2	3	11	5	0	9	40	13	31	2	39	6	21	15
	by EDI	34	10	4	51	27	0	13	22	7	30	1	8	3	18	20
¹ See Background notes for NACE Rev.2 classification.

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Show Table 7 Purchases via e-Commerce by enterprises, EU-28, 2014 - 2016

Table 7 Purchases via e-Commerce by enterprises, EU-28, 2014 - 2016
			%
	2014	2015	2016
EU-28	38	40	42
Belgium	32	43	40
Bulgaria	11	13	11
Czech Republic	54	56	62
Denmark	72	:	:
Germany	46	54	:
Estonia	32	23	25
Ireland	47	47	46
Greece	14	11	15
Spain	28	26	32
France	25	43	55
Croatia	:	22	23
Italy	40	38	41
Cyprus	15	22	43
Latvia	32	35	41
Lithuania	25	27	26
Luxembourg	50	32	42
Hungary	30	31	37
Malta	24	26	:
Netherlands	55	47	52
Austria	67	68	66
Poland	24	21	35
Portugal	25	23	27
Romania	:	14	14
Slovenia	26	28	29
Slovakia	21	22	25
Finland	51	51	:
Sweden	45	44	37
United Kingdom	51	51	54
Source: Eurostat
: indicates no figure available

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Show Table 8 Sales via e-Commerce by enterprises, EU-28, 2014 - 2016

Table 8 Sales via e-Commerce by enterprises, EU-28, 2014 - 2016
			%
	2014	2015	2016
EU-28	18	19	20
Belgium	24	26	26
Bulgaria	9	9	9
Czech Republic	28	25	27
Denmark	28	27	29
Germany	25	27	28
Estonia	14	15	18
Ireland	27	32	30
Greece	10	7	12
Spain	18	18	21
France	15	21	21
Croatia	27	20	19
Italy	8	10	11
Cyprus	12	11	13
Latvia	9	10	10
Lithuania	19	19	20
Luxembourg	13	10	15
Hungary	13	14	15
Malta	19	19	23
Netherlands	24	25	25
Austria	17	18	19
Poland	12	12	12
Portugal	15	20	19
Romania	8	8	7
Slovenia	18	22	20
Slovakia	15	15	15
Finland	19	19	22
Sweden	26	28	28
United Kingdom	22	23	22
Source: Eurostat
: indicates figure not available

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Show Table 9 General findings of enterprise ICT survey, as a percentage of all enterprises, 2015 - 2016

Table 9 General findings of enterprise ICT survey, as a percentage of all enterprises, 2015 - 2016
									%
		Manufacturing sectors		Construction sector		Selected services sectors		Total
		2015	2016	2015	2016	2015	2016	2015	2016
General information about ICT systems
	Using a computer	99	100	100	99	97	99	98	99
Use of the internet
	Using the internet	98	100	100	100	97	99	97	99
	Have a website or homepage	84	91	76	82	74	74	75	76
Purposes of using the internet (as provider)
	Facilitating access to catalogues or price lists	38	42	17	19	39	38	37	37
	Facilitating access to online ordering or reservations	11	16	4	5	27	28	24	26
	Facilitating access to online job applications	22	25	18	15	29	29	28	28

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Show Table 10 General findings of enterprise ICT survey, as a percentage of all enterprises, by sector, 2016

Table 10 General findings of enterprise ICT survey, as a percentage of all enterprises, by sector, 2016
																%
		Manufacturing sectors					Construction sector	Selected services sectors
	NACE Division¹	10-18	19-22	23-25	26-33	Total	41-43	45-47	49-53	55-56	58-63	68	69-74	77-82	Total	Total

General information about ICT systems
	Using a computer	100	100	100	99	100	99	99	97	100	99	96	99	96	99	99
Use of the internet
	Using the internet	100	100	100	99	100	100	99	97	99	99	96	99	97	99	99
	Have a website or homepage	89	94	93	89	91	82	67	71	70	93	81	88	85	74	76
Purposes of using the internet (as provider)
	Facilitating access to catalogues or price lists	44	44	28	47	42	19	43	24	47	37	36	17	24	38	38
	Facilitating access to online ordering or reservations	23	15	6	14	16	5	27	27	43	26	10	9	19	28	26
	Facilitating access to online job applications	18	39	18	32	25	15	21	18	21	71	42	46	44	29	28
¹ See Background notes for NACE Rev.2 classification

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Show Table 11 External connection to the internet, as a percentage of all enterprises, by sector, 2015 - 2016

Table 11 External connection to the internet, as a percentage of all enterprises, by sector, 2015 - 2016
									%
		Manufacturing sectors		Construction sector		Selected services sectors		Total
		2015	2016	2015	2016	2015	2016	2015	2016

Type of external connection to the internet
	Broadband	98	97	100	99	97	98	97	98
	Mobile broadband connection	73	73	75	75	68	67	69	68

Enterprises with broadband
	Purchases by internet or EDI	41	42	32	32	51	48	49	47
	Sales by internet or EDI	33	36	9	11	34	31	33	31

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Show Table 12 External connection to the internet, as a percentage of all enterprises, by sector, 2016

Table 12 External connection to the internet, as a percentage of all enterprises, by sector, 2016
																%
		Manufacturing sectors					Construction sector	Selected services
	NACE Division ¹	10-18	19-22	23-25	26-33	Total	41-43	45-47	49-53	55-56	58-63	68	69-74	77-82	Total	Total

Type of external connection to the internet
Broadband		96	96	99	97	97	99	99	97	95	99	96	99	97	98	98
Mobile broadband connection		73	74	66	78	73	75	60	64	60	81	86	85	84	67	68
Enterprises with broadband
Purchases by internet or EDI		35	51	38	49	42	32	52	39	38	63	45	51	46	48	47
Sales by internet or EDI		40	38	26	36	36	11	32	30	40	33	10	16	25	31	31
¹See Background notes for NACE Rev.2 classification.

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Background Notes

Background Notes 2016

Introduction

The Survey on e-Commerce and ICT is conducted to provide harmonised enterprise statistics at EU level. The survey is carried out annually under EU Regulation (EC) No. 808/2004.

Summary of survey methodology

The Survey on e-Commerce and ICT was conducted as a wholly electronic survey for the first time in 2013 via the CSO’s e-form system, allowing sampled enterprises to complete and return the survey form electronically. Reminders are periodically sent to non-respondents throughout the year and a telephone campaign is also conducted to ensure that the response rate is sufficient for the survey. The 2016 response rate is 41.1%. Returned survey forms are verified and edited before the data is grossed up to the sample frame population.

A pilot survey was conducted in 2002 and a full annual survey began in 2003. Approximately 7,000 enterprises are surveyed in the first quarter of each year. The sample of enterprises is chosen from the CSO’s Business Register. The overall results are released by Eurostat on an EU28-wide basis in December each year. The results presented in this release are from the 2016 survey. The results cover enterprises with ten or more persons engaged in the manufacturing, construction and selected services sectors. Enterprises operating in the following NACE Rev.2 classifications were included in the coverage of this survey. NACE coding is a classification system which groups enterprises according to their business activities. Each business activity category is assigned a unique NACE code.

NACE Rev.2 categories used in the ICT survey

Section C (10-33)	Manufacturing: Food, beverages, tobacco, textiles, wearing apparel, leather, wood, printing and paper products (10 to 18); Petroleum, chemical, pharmaceutical, rubber and plastic products (19 to 22); Other non-metallic mineral products, basic metals and fabricated metal products (23 to 25); Computer, electronic and other equipment, repairs and installation, other manufacturing (26 to 33)
Section D, E (35-39	Electricity, gas and steam, water supply, sewerage and waste management
Section F (41-43)	Construction
Section G (45-47)	Wholesale and retail trade; repair of motor vehicles and motorcycles
Section H (49-53)	Transportation and storage
Section I (55-56)	Accommodation and food service activities
Section J (58-63)	Information and communication
Section L (68)	Real estate activities
Division M (69-74)	Professional, scientific and technical activities (selected sectors)
Section N (77-82)	Administrative and Support Service activities
Group ( 95.1)	Repair of computers

Results

Results are based on the survey of Survey on e-Commerce and ICT by an enterprise, which was conducted in the first half of 2016. This survey covers enterprises with 10 or more persons engaged in the manufacturing, construction and selected services sectors.

Eurostat tables

The Survey on e-Commerce and ICT usage is carried out across all member countries of the EU28. Each national country designs its own enterprise survey, using a template questionnaire issued by Eurostat, and incorporating some optional modules.

National results are transmitted to Eurostat annually and subsequently published by Eurostat in December of each year. Further information on Eurostat tables and comparable results across member countries of the EU28 are available online at

INSERT Link to Eurostat 2016 release

Glossary of Terms

Broadband: High-speed, always-on internet access running with a speed of greater than 128Kb/sec (Kilobytes per second).

Digital Subscriber Line (DSL): Digital Subscriber Line technologies are designed to increase bandwidth available over standard copper telephone wires. Includes IDSL, HDSL, SDSL, ADSL, RADSL, VDSL, DSL-Lite and xDSL.

Electronic Commerce (e-Commerce): Transactions conducted over IP (Internet Protocol) based networks and over other computer mediated networks. The goods and services are ordered over those networks, but the payment and ultimate delivery of the goods or service may be conducted on or offline. Orders received via telephone, facsimile and non-interactive e-mails are not counted as electronic commerce.

Electronic Data Interchange (EDI): Electronic exchange of forms, such as for orders, between geographically dispersed locations.

Enterprise Resource Planning (ERP): Enterprise Resource Planning consists of one or a set of software applications that integrate information and processes across the several business functions of the enterprise.

Extranet: A secure extension of an intranet that allows external users to access some parts of an organisation’s intranet.

Intranet: An internal company communications network using IP-based communications within an organisation.

Integrated Services Digital Network (ISDN): Integrated Services Digital Network is the digital version of the old telephone system. ISDN offers many services such as private virtual networks, high-speed facsimile (fax), video-conferencing and most importantly, high speed communications.

LAN: Local Area Network. This relates to your company’s computer network, usually within an office, building or closed geographical area.

Modem: Device that converts outgoing digital signals from a computer to analogue signals which can be transmitted via a conventional copper telephone line and which converts incoming analogue signals to digital.

Social Media: Use of social media refers to the enterprise’s use of applications based on internet technology or communication platforms for connecting, creating and exchanging content online with customers, suppliers, partners or within the enterprise. Enterprises using social media are considered to be those that have a user profile, an account or a user licence depending on the requirements of the social media type.

Social networks e.g. Facebook, Linkedln, Xing, Viadeo, Yammer, etc

Blogs or microblogs e.g. Twitter

Multimedia content shared websites e.g. YouTube, Flickr, Picassa, SlideShare

Wiki based knowledge sharing sites e.g. Wikipedia

Member states of the EU28

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

United Kingdom

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Information Society Statistics - Enterprises

2016

Use of social media by Irish enterprises second highest in the EU in 2016

Background Notes

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