Artificial intelligence (AI) refers to systems that use technologies such as text mining, machine learning, or deep learning to gather or use data to predict, recommend or make decisions, with varying levels of autonomy. Examples of AI include chatbots, facial recognition, and autonomous robots.
In 2024, 15.2% of all enterprises indicated that they used AI technologies in some capacity. The use of AI for natural language generation (7.4%) was the most common AI technology used among businesses in Ireland, followed by AI use in data mining (6.5%) and in automating workflows or assisting in decision making (6.4%).
More than half (51.2%) of large enterprises used AI technology, compared with 25.1% of medium and 12.0% of small sized enterprises. Use of AI for automating workflows or assisting in decision making was the most common AI technology used among both medium and large enterprises while the use of AI for natural language generation was most prevalent among small enterprises.
In 2024, 5.7% of enterprises used AI for marketing or sales, 5.7% for business administrative processes, 4.0% for ICT services, 4.0% for R&D or innovation activity, 3.8% for production processes, 3.5% used AI for accounting or financial management, while 1.6% of enterprises used AI for logistics.
Learn about our data and confidentiality safeguards, and the steps we take to produce statistics that can be trusted by all.